Formula E has always been the future of motorsport – and with the unveiling of the GEN4 car, that future just accelerated. Set to debut in the 2026/27 season, the new generation of all-electric race cars brings a step-change in performance, sustainability, and relevance.
For 1440Sports, working at the heart of the Formula E ecosystem, GEN4 presents an unparalleled platform for storytelling, brand activation, and innovation.
GEN4 will deliver up to 450 kW of race power, and in “Attack Mode” reach 600 kW – around 815 hp, making it the fastest and most capable Formula E car ever built. For the first time, permanent all-wheel drive enters the series, redefining what’s possible in electric performance.
For partners, this is an opportunity to associate with cutting-edge engineering – a clear metaphor for speed, precision, and progress.
GEN4 strengthens Formula E’s position as a test bed for future mobility. With powertrains and systems more closely aligned to road-car development, the link between race and real-world innovation has never been clearer – creating rich ground for B2B storytelling around technology and transformation.
Every aspect of the car has been designed with circularity in mind – from recyclable materials to a more efficient energy recovery system. GEN4 proves that performance and planet can coexist, offering brand partners a credible sustainability story with global resonance.
As anticipation builds toward the car’s first race, 1440Sports and its partners have a rare window to activate, educate, and inspire.
- Hospitality and experiences can bring clients closer to the innovation behind the wheel.
- Sustainability storytelling can connect racing excellence to real-world impact.
- Content campaigns can explore the science behind the car and align with partner technologies.
GEN4 isn’t just a new car – it’s a symbol of evolution. It represents Formula E’s drive to lead motorsport’s sustainable future and offers partners within the ecosystem a compelling, high-impact narrative to share.
For 1440Sports and its clients, the road to the next generation of racing has never been more exciting – or more electric.
About 1440Sports
1440Sports is a specialist in sports partnerships, connecting world-class brands with world-class opportunities. We are trusted by global organisations to create, negotiate, and deliver deals that go beyond sponsorship – building relationships that drive real business outcomes.