B2B motorsport partnerships
A commercial platform, not a logo on a car.
We engineer and activate B2B partnerships across Formula 1, Formula E and IndyCar, connecting global enterprise technology brands to the people and moments that move commercial relationships forward.
About
We engineer the partnership, then we activate it.
1440 is the number of minutes in a day. The name is about what one of them can be worth: the calibre of moment you can create, and what it does for a commercial relationship.
We’re a London-based B2B partnership consultancy working across Formula 1, Formula E and IndyCar for global enterprise technology brands. We treat rights and assets across motorsport as modular building blocks, assembled to serve a specific commercial goal, not a badging exercise.
The result is partnership that opens conversations, deepens relationships and earns its keep on the balance sheet.
- 3
- London
- Global
What we do
Two disciplines, one partnership engine.
Our work splits across engineering the partnership and activating it, from deciding which assets fit your commercial goals to running the race weekend itself.
Enterprise advisory
Strategy that earns its place in the boardroom.
We help you decide which motorsport assets align to your objectives, structure and value the partnership, and build the internal case to back it.
- Asset selection and commercial fit
- Partnership structuring and valuation
- Internal alignment and the business case
- Measurement and return frameworks
Activation support
Turnkey execution at the sharp end.
Premium hospitality, experiential events and executive immersion programmes, delivered end to end at race weekends around the world.
- Premium hospitality and guest journeys
- Executive immersion programmes
- Experiential events and content
- On-the-ground production
Why it matters
The decision is half-made before you’re in the room.
In today’s B2B environment, you have to meet buyers where their personal passions and professional interests meet.
1440Sports
Enterprise partnership thesis
57%
of the B2B buying journey is complete before a supplier is ever engaged. Motorsport gets you in the room earlier, on better terms.
Insights
Sport as a commercial instrument.
Perspectives from the paddock and the boardroom on building partnerships that do commercial work.
The brands, teams and series we work with
Get in touch
Let’s talk about your partnership.
Tell us what you’re trying to achieve commercially and we’ll come back with a considered point of view. No obligation, and nothing off the shelf.